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Why Moms Are Loving Birdie Bakes
Finding snacks kids actually want to eat and that moms can feel good about is basically the holy grail. That’s why we’re so excited to introduce Birdie Bakes to The Mom Club community. Birdie Bakes makes wholesome muffin mix with real fruits and veggies, clean ingredients, nothing artificial, no seed oils, fiber, and protein — all in a kid-approved muffin that feels easy, fun, and realistic for busy families. Their banana muffin mix includes carrot, apple, sweet potato, and b


FragranceNet: The Beauty Site Moms Should Know About
There are two kinds of beauty shopping: the fun kind where you discover a new scent or skincare product you love, and the annoying kind, where you realize your favorite perfume now costs approximately the same as a preschool application fee. That’s where FragranceNet comes in. FragranceNet.com has been around since 1997 and carries thousands of genuine brand-name products across fragrance, skincare, haircare, makeup, candles, aromatherapy and gifts — usually at discounted pri


Oolie Foods: Egg-Based Dips & Yogurts That Are Actually Deliciously Extra
J ust when you think you’ve seen it all in the better-for-you snack aisle… egg-based yogurt and dips. At first, I was confused too. Yogurt made from eggs? Dips made from eggs? But Oolie Foods somehow cracked the code — literally — and created creamy, protein-rich dips and yogurts made from free-range eggs, without dairy or fillers. They describe it as “eggs deliciously reinvented,” and honestly, that’s exactly what it is. As moms, we’re always looking for snacks that are easy


A Stylish Form of Self-Care: Why Moms Are Turning to Ondine
If there’s one thing motherhood teaches you quickly, it’s this: you’ll do anything to protect your kids… but somehow forget to protect yourself. From beach days to playground mornings to stroller walks in the Miami sun, moms are constantly exposed to UV rays—often without realizing just how much it adds up. In fact, up to 90% of visible skin aging comes from sun exposure, even on cloudy days. Enter a brand we’re currently obsessed with: Ondine—a Miami-designed, elevated take


GOJOY NATURALS: The Simple Wellness Routine Moms Can Actually Stick With
If you’re a mom, you already know: taking care of everyone else usually comes before taking care of yourself. There are school forms to sign, snacks to pack, appointments to schedule and somehow in the middle of all of that, you’re supposed to remember your vitamins… and get your kids to take theirs too. Most days, it feels like just another thing on an already full list. That’s exactly where GOJOY NATURALS quietly fits in. A Wellness Brand That Gets Real Life GOJOY NATURALS


Confession Time: I Blew It on Dental Hygiene (And How I’m Fixing It)
I’m going to be 100% real with you guys, because The Mom Club is a judgment-free zone. I recently got back from the dentist and received the worst news: my son needs 10 crowns and has multiple cavities. He has to be put under general anesthesia to fix the damage and it will take nearly three hours. I’ll be honest—I let it happen. I figured they were just baby teeth! They fall out, right? How important could they really be? I was lax about brushing, I let "midnight feasts" (as


Why Busy Moms Are Obsessed with Thrive Market (+Discount!)
If you’re anything like us at The Mom Club, your week is a constant juggle—school drop-offs, work, activities, and somehow still getting something healthy on the table (or healthy-ish...). Enter: your new mom hack. Thrive Market is an online, membership-based grocery store that delivers better-for-you essentials straight to your door—think organic snacks, clean beauty, and pantry staples without the usual markup. You can save up to 30% on many products compared to traditiona


The Best Yoga Mats... Gaiam
If you've been to any of The Mom Club's workout events you know we are obsessed with Gaiam . When it comes to quality and value you can't beat them for workout/yoga mats and yoga props. They are no-slip so work even for heated classes and they have both patterned as well as monogram options... plus kid-size mats!!! So cute. They've been so fun to use for our mommy and me events and make for unique gifts. Stay tuned for our Hamptons workout events because they will all be feat


Meet Sherpa: The Easiest Way to Book a Workout (Without the Gym Membership)
Let’s be honest — between school drop-offs, snack refills, birthday parties, and work schedules, finding time to work out can feel impossible. And even when you do have the time many moms don’t want to commit to a full gym membership, aren't sure which trainer to trust postpartum, and/or need flexibility. That's where Sherpa comes in. Think of Sherpa like ClassPass — but instead of booking gym classes, you’re matched directly with local fitness professionals for personalize


Smash: The High Fiber & Protein Bites and No-Sugar-Added Jam We're Obsessed With
There has never been an easier swap than replacing traditional jam with Smash - a fruit spread with no added sugar. Not only is it naturally sweetened with dates, it's made with chia seeds so it even has fiber. They also make protein bites filled with the jam which also come loaded with - you guessed it - protein. This is no small accomplishment!! Kids LOVE jam and it's amazing to see them get as excited about something that is not loaded in artificial additives, is high in


The Mom Club StickerYou Goodie Bags
I just have to take a moment to highlight these stickers from StickerYou because I am soooo excited!!! I'm leveling up the gift bags for our events with a The Mom Club stamp❤️ If you've been coming to our events for awhile you know that many of our events have reusable totes with The Mom Club logo on them along with whoever the event is with - these are great but they take awhile to produce. I'm so excited that I was able to work with StickerYou to get stickers for gift bag


Quiet Lux Is The Assistant You Always Knew You Needed... But Never Thought You'd Find
In a world with seemingly AI everything and seemingly nothing feeling personal, it was so refreshing to chat with Lizzy Goldman founder of Quiet Lux . The virtual concierge service designed with busy professionals and parents with high standards in mind (it was launched in NYC after-all...), has complex tech behind it - but it's behind it. Members never see it. They're human-first, tech backed and working to give us back agency over our time. Quiet Lux will take care of a


The Mom Club's New UPrinting Totes!
As moms we all know the value of having good bags around. So I was so excited to team up with UPrinting for custom The Mom Club bags to...


The Babysitting Company - Because Who Doesn't Want Reliable Childcare?
Finding reliable childcare that checks all your boxes is one of the biggest challenges as a parent and to that end there is really...


A Grass-Fed Beef Protein Bar That Tastes Like Dessert? Yes!
Doctor-developed Equip Foods (everything is made with carefully sourced, third-party tested ingredients to make sure they're free of...


HealthyBaby the First EWG-Verified Diaper Brand
You'd think that it goes without saying that a diaper brand would be focused on safety and developmental wellness, but that is certainly...


This Shades by Shan Mascara Soldout in A Day... but not for The Mom Club
I'm so excited for all the moms coming to The Mom Club x Andrea Saty to be able to get their very own Shades by Shan Mascara wand . It...


Save Your Hands! bébé Bottoms Diaper Rash Crème Spray
When you're a parent - especially to babies/toddlers - so much is about time optimization and the little things you can do to streamline...


FeverAll: Acetaminophen Suppositories For When Your Child Refuses Oral Meds
I'm so excited to be able to include FeverAll acetaminophen suppositories (the only acetaminophen brand for infants as young as 6 months...


Famed NYC Surgeon Dr. Svetlana Danovich Launches D’Lueur Essentiel
Dual trained and licensed in cosmetic, as well as general surgery, Dr. Svetlana M. Danovich, MD, PhD, FACS launched her own luxury...
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